Identity & Ecommerce Design: Destination NYC

In collaboration with MPS Branding Department at SVA in New York City, the MoMA Retail creative team created an identity for ‘Destination NYC’, part of the ‘Destination Series’ which features products from cities from around the world.

Working with the students, Mark Kingsley and Debbie Millman, we created the assets below that were seen online and in-store. Final creative assets were overseen by Brian Bergeron, the retail Creative Director.

The identity was one of the winners in the HOW International Design Annual Awards for Identity in 2014.

See SVA’s post about the collaboration here.

Screen animation for in-store monitors. 


Facebook Page


Microsite featuring artist focused videos.

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20130514 Destination NYC 4

20130514 Destination NYC 2

Homepage Animation Design

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Email Designs

Product photography art direction by Erin Holland.